MOVIN relies on rhythm and agility

UPS and InterGlobe Enterprises formed a joint venture IRIS Transportation Services to create MOVIN, a new logistics brand in India earlier this year.

MOVIN is a combination of Movement and India (MOVEMENT+INDIA), and MOVIN’s services are designed for Indian businesses. MOVIN will offer a suite of nationwide B2B services, including day-definite service as well as time-definite express service across the country.

MOVIN is led by JB Singh who is also a director of InterGlobe Enterprises. Here are edited excerpts from a conversation:

Why MOVIN? Why now?
The logistics industry is changing rapidly, leading to innovative and efficient supply chains through technological advancements. By 2025, the sector is expected to reach an estimated reach of $320 million. Due to the increase in demands for last mile delivery, technology has made the process from ordering to delivery to your doorstep automated, faster and more cost effective.

At MOVIN, we bring operational excellence with cutting-edge technology across industries for different stakeholders. We are certain that our foray into the logistics sector will enable companies to expand their footprint across India.

MOVIN’s services are designed for Indian businesses on the fast lane. Its pace and agility will match service levels that will exceed business and industry expectations.

How many clients has MOVIN signed since its launch in May 2022?
MOVIN has a delivery network in 19 cities covering more than 1,500 PIN codes for its guaranteed time-definite deliveries. The company is growing at a rapid pace to further strengthen its offerings and meet customer demands in the ever-expanding B2B logistics space.

What has been the response to your services from clients? Which offers attract the most traction?
MOVIN has received encouraging and positive feedback from its customers in Delhi-NCR, Mumbai and Bengaluru. We are seeing continued traction towards our guaranteed time-definite deliveries to metros and Tier 1 cities. We have accelerated our reach through time-definite express services to 16 new cities – Ahmedabad, Chandigarh, Chennai, Hyderabad, Jaipur, Kolkata , Pune, Cochin, Coimbatore, Lucknow, Kanpur, Goa, Raipur, Bhubaneshwar, Ranchi and Patna which further increases our coverage to customers.

Can we get a breakdown of customer acceptance across your product categories?
The company is focused on the B2B small parcel market, providing day-definite and next-day express solutions. This segment has seen enormous growth potential and is expected to grow even faster than the overall economy.

What has been the role of UPS, the joint venture partner, in reviving the business – both domestically and internationally?
UPS is the world’s leading package delivery company and one of the world’s most trusted and recognized brands. Entering the logistics market with a world-renowned partner like UPS is a logical extension of our long-term business strategy of building premium brands to serve the Indian market. We are confident that our understanding of Indian customers and their preferences, along with UPS’s global expertise in logistics, transportation and delivery solutions, will open up corridors of opportunity for businesses both domestically and globally. .

What financial aspects are involved? Goals for the next 3 to 5 years?
We have started with major metropolitan and Tier 1 markets, with a target of covering over 80% of India’s trade corridors within the next three years. Our ambition is to provide a suite of services that meet the needs of B2B customers by bringing higher levels of efficiency, stronger distribution channels, advanced innovative technology, as well as global best practices – thus ensuring that we become a key player in the Indian logistics market.