Formula Woman Misir becomes brand ambassador for NCB Capital Markets

Formula Woman driver, Jamaican Sara Misir (right), poses next to a super car with Najah Peterkin, assistant vice president of regional customer experience and organizational health at NCBCM.

The Caribbean’s first Formula Woman driver, Sara Misir, has signed a sponsorship deal with NCB Capital Markets (NCBCM).

The 24-year-old racing phenom joins the NCBCM roster after successfully qualifying for the Formula Woman team in March. To toast his speed and performance, his name, image and likeness will appear in materials promoting NCBCM’s products and services.

NCBCM Marketing Director Roland Henry, expressing his delight at the historic arrangement, noted that “the NCBCM brand has always been selective in its associations, seeking to align itself with excellence”.

“We are thrilled to forge this deal with Sara as she continues to break down barriers and drive success in her own field,” he added.

Misir, in December 2021, became the first person from the Caribbean to qualify for the Formula Woman UK World Qualifying Final. She beat more than 10,000 contenders from around the world to claim one of the top spots in the GT Cup Championship, where she is due to compete on June 11-12 at Snetterton Circuit.

Having already won two local championship titles at Dover Raceway in St Ann, she now has her sights set on European success.

Misir, reflecting on what the sponsorship means to her, said, “It means a lot to me to represent a pioneering brand such as NCB Capital Markets, helping to fuel my next chapter as I take the driver’s seat in the Kingdom. -United. I hope to make the company and all Jamaicans proud as I continue to pursue my dreams and seek to write more history as a Caribbean woman.

Being named an NCB Capital Markets Brand Ambassador is one of Misir’s many notable accomplishments. She started riding as a child, became a member of the Jamaican national equestrian team and competed in Guatemala, Chile, Ecuador and Colombia. Between races, she finds time to complete her master’s degree in architecture at Florida International University, adding to her eclectic list of accomplishments.

MISIR… it means a lot to me to represent a pioneering brand such as NCB Capital Markets